Professional Experience

Katelyn Stevens

Denton, TX, 76201

katelyngstevens@gmail.com

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SUMMARY OF QUALIFICATIONS

• Clear understanding of InDesign, Adobe Illustrator, WordPress, and Canva

• CITI’s human subject research training certification

• Knowledge and application in PR writing

• Strong verbal communication and interpersonal skills

• Proficient with AP Style, grammar, spelling, and punctuation rules

EDUCATION

University of North Texas
Major: Journalism (Public Relations)

Minor: Political Science

Anticipated graduation: Spring 2022

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PROFESSIONAL SKILLS

Social Media

• Developed and implemented strategic social media plans for the client that showcased their brand and brought in new audiences

• Monitored client’s social media analytics before and during the implementation of social media plans

• Managed external communication with other organizations through social media

• Created promotional graphics for social media platforms through Canva and Adobe InDesign

• Facilitated photoshoots and video production used for social media content

• Grew client’s social media accounts by 25 percent 

Writing

• Identified client’s brand and culture to create a thorough and researched position paper for the client

• Created a media packet with a well-written press release with researched media list to pitch the release to

• Quickly analyzed and organized vital information under a short and strict deadline to write memos, press releases and conflict responses

• Incorporated keywords in feature writing and press releases to boost client’s SEO

• Created blog posts for client’s website

• Creatively crafted branded content including a YouTube script, a podcast script and a branded journalism article

Research

• Identified key publics for the client by researching demographic and psychographic information

• Developed and implemented an interview guide to address key research questions for the client

• Interpreted results of interview and quantitative data to create a social media action plan

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ACTIVITIES AND HONORS

• Writer, PR team, and model, Nu View Fashion Magazine, May 2020 – Present

• Vice President of Public Relations, Kappa Delta Sorority, Nov. 2019 – Nov. 2020

• Dean’s List – Fall 2020

• President’s List – Spring 2019, Fall 2019, Spring 2021

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VOLUNTEER EXPERIENCE

• Girl Scout of America, 2018 – Present

• Denton Advocacy Center, 2018 – Present

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EMPLOYMENT HISTORY

Waitress at Del Frisco's Grille, Southlake, TX (Sept. 2021 – Present) 

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